Graphene Digital applies statistical techniques and machine learning technology to help marketers better understand their customers and their behaviours to optimise every stage of the sales funnel.
Customer Segmentation is a fundamental part of marketing. But segments evolve over time as customers’ profiles and behaviours change, and new groups of customers with similar wants, needs and motivations will emerge.
Using advanced statistical techniques our technology will analyse your customer database and “cluster” similar customers together allowing you to better understand your customers and ultimately provide them more relevant and engaging customer experiences.
Model your customer data for better segmentation
Click to explore: real-time clustering of customer data to identify customer segments
Next Best Offer Recommendation Engine
Your business has lots of valuable information about your customers that you’re probably not taking advantage of.
Bringing together information from multiple sources, we apply statistical techniques and machine learning to analyse information about your customer buying history and the behaviours of similar customers, to predict the next best marketing action is for each one of your customers.
Analyse the relative value of your customer segments to determine the most valuable segments.
Customers often give warning signs before they leave for a competitor. And common wisdom suggests it can be 5 to 10 times cheaper to keep a customer than acquire a new one.
Running continuously data models looking for these signals, and identifying at-risk customers early, gives time to take preventive measures.
Graphene Digital is still in stealth mode while our geeks work on the tech, but if you’re interested in learning more, please contact us: